| Title |
Developing a business model for a public incubator: enriching the innovative university ecosystem / |
| Translation of Title |
Inovatyvios universiteto ekosistemos skatinimas: viešojo inkubatoriaus verslo modelio kūrimas. |
| Authors |
Riccio, Mattia |
| Full Text |
|
| Pages |
20 |
| Keywords [eng] |
Innovation, ecosystem, university, business model, value, talent, commercialization, business, sustainability, social value, environment, marketing, strategy, goal, NU, financial, management structure, ESG, governance, theory, leadership, complex leadership |
| Abstract [eng] |
Green&Young is the first public start-up - of Italian consultancy in the field of innovation and sustainability inserted within a macro context that constitutes, for Bicocca University Milan, a real innovative ecosystem. It is entirely inspired by the 18 Goals of the United Nations included in the Agenda2030 and offers advice, implementation and growth and development paths not only for start-ups, but also for all kinds of economic realities, associations, private clubs and foundations. The mission is therefore to help the economic realities of Northern Italy to face the "green revolution" strongly desired by the Italian Government and the Ministry of Economic Development, while the vision is focused on making the current economy increasingly aware of the need for a change that is oriented in a direction that can meet the needs not only of the company itself but also of society and the entire environment in general. Why Green? Because all our action will be oriented in terms of sustainability. Why Young? Because our teams will be composed of young and talented students, diligently chosen by an ad hoc Talent Commission, who will deal, on the basis of their skills, with the different functions of the company: from human resources to marketing, from logistics to finance, from the digitalization of processes to the circulation of information. Innovation is not only in the structure and the business core with which G&Y launches itself on the market, but also on the process; a specific process has been identified, that takes into account the corporate culture and individuality of each customer by offering an extremely personalized business to business experience G&Y as an element of an ecosystem is inserted in a dense network, with the University and the R&D centre, towards which a precise value proposition is prepared. |
| Dissertation Institution |
Vilniaus universitetas. |
| Type |
Master thesis |
| Language |
English |
| Publication date |
2022 |
