| Abstract [eng] |
The main goal of the master thesis is to evaluate and determine impact of consumers’ attitude towards 12th Sustainable Development Goal on responsible consumption within different age groups in Lithuania. To achieve the aim, in theoretical part sustainable development concept was analysed, 12th sustainable development goal was described, companies’ social and environmental responsibility was defined, the knowledge about sustainability was explained, motivation and attitude towards 12th sustainable development goal were characterized, responsible consumption in Lithuania was analysed. To conduct the analysis the adopting of the research model and selection of variables were performed in the methodological part. The answer to the goal of the research is presented in the conclusions and recommendations section. The data was collected via questionnaire and examined by the next econometric techniques. Firstly, the collected data were analysed statistically and graphically. Then, the regression model formula was computed. Afterwards, the parameters were calculated and the model itself was tested for reliability. Finally, the data was described by using conclusions received from the regression model and hypotheses were proved or rejected. Following the analysis, the forecast was performed and economic scenarios were presented. The analysis shows: perception about companies’ social and environmental activities and knowledge about sustainability affect responsible consumption positively. Furthermore, attitude towards 12th SDG has the highest impact on sustainable consumption in Lithuania between analysed variables. Also, it was proved that within respondents, in older age consumer groups in Lithuania effect of attitude towards responsible consumption, effect of knowledge about sustainability on responsible consumption, effect of companies‘ social and environmental activities on responsible consumption and effect of motivation on responsible consumption will be lower. |
