| Abstract [eng] |
SUMMARY VILNIUS UNIVERSITY BUSINESS SCHOOL INTERNATIONAL PROJECT MANAGEMENT PROGRAMME SIMONA MIKĖNAITĖ PROJECT MANAGER’S PERSPECTIVE ON COMMUNICATION FACTORS DETERMINING PROJECT BENEFITS IN CREATIVE INDUSTRY MA thesis supervisor – Part. assoc. prof. Artūras Bučinskas MA thesis prepared – 2022 Vilnius MA thesis scope – 62 pages Number of tables in MA thesis – 11 Number of figures in MA thesis – 2 Number of references in MA thesis – 60 A short description of MA thesis: Communication plays a crucial role in an organizations life and has a great impact for project success/benefits. The key person ensuring the effective communication in project management is the project manager, therefore it is important to reveal the attitude of the project manager on communication factors managing projects and what particular communications factors are considered to be crucial in order to reach project benefits and avoid project failures in the future. The research focused on the creative industries presuming that this industry requires a different approach. Aims and objectives of MA thesis: to research creative industries specifics and reveal the project manager’s attitude towards the project communication in creative industries, and create a list of communication factors, that according to them affect project success/ benefits. Methods used in MA thesis: Literature review and qualitative research using the semi-structured interview, interview results analyzed according to the communication factors impacting project success/benefits revealed in literature. Research carried out and results obtained: Most valued communication factors impacting the project success/benefits by project managers in creative industries were identified. Main conclusions: Responsibilities distribution, higher level of authorization for project managers, trust and specific leadership skills are the most important communication factors impacting projects success/benefits in creative industries. |
