| Title |
Impact of loot boxes on customer satisfaction and loyalty in online video games / |
| Translation of Title |
Grobių dėžučių poveikis klientų pasitenkinimui ir lojalumui internetiniuose vaizdo žaidimuose. |
| Authors |
Kurchenko, Oleksandr |
| Full Text |
|
| Pages |
70 |
| Keywords [eng] |
Loot boxes, impact, satisfaction, loyalty. |
| Abstract [eng] |
Impact of Loot Boxes on Customer Satisfaction and Loyalty in Online Video Games. The main purpose of this master thesis is to determine whether different types of loot boxes affect customer satisfaction and loyalty. In addition, the connection of satisfaction to loyalty in the online videogames sphere. |
| Dissertation Institution |
Vilniaus universitetas. |
| Type |
Master thesis |
| Language |
English |
| Publication date |
2021 |
