| Abstract [eng] |
Inner Employer Image Relationship With Self-Motivation, Engagement and Intention to Leave the Job The main goal of this paper is to find the possible connections between inner brand image, self-motivation, engagement and the intention to leave the job while looking over the existing literature and to prove them while conducting this research. The paper consists of three main parts: analysis of the existing literature, methodology of the research and the results, conclusions and recommendations of the research. The literature analysis describes the definitions of inner employer image, self-motivation and work related engagement and the connections that they have with other important processes and goals of an organisation. In this part, the significance of each of the previously mentioned parts is also defined. After the literature analysis part the author introduces the methodology of the research, the model of the research and the instruments used in the research. While conducting the research a survey was used to gather data and for each of the instruments Cronbach alpha index was calculated. To evaluate the inner employer image a questionnaire of 22 statements was used, and its scoring was provided using the Likert scale. After calculating the reliability of the questionnaire a score of 0,92 in the Cronbach alpha index was concluded. To evaluate self-motivation N. Hallo’s (2005) EI questionnaire, but only self-motivation scale, was used. Cronbach alpha index score for this part was 0,85, which shows a high reliability of the questionnaire. To evaluate engagement a shortened version of the Utrecht questionnaire was used, which, after calculating, had a score of 0,88 in the Cronbach alpha index. The questionnaire consisted of 6 statements, which used a 7 grade Likert scale. Finally, for the evaluation of the intention of leaving the job, a six-statement questionnaire was used, which had a score of 0,92 in the Crobach alpha index. A total of 322 respondents took part in the research. According to the results, it was possible to conclude that a connection between self-motivation and engagement exists. Also, engagement acts as a mediator in the connection between self-motivation and intention to leave the job, whilst inner employer image moderates self-motivation and engagement connection. To conclude, according to the results, all of the above mentioned constructs are related with each other and in order to achieve better work results a great attention has to be paid to all of them, especially when trying to reduce employee intention of leaving the job. |
