| Title |
Impact of moral identity on consumer choice to purchase cause-related product or to donate to charity |
| Translation of Title |
Vartotojo moralumo veiksnių įtaka jo sprendimui skirti finansinę paramą labdarai ar pirkti su labdara siejamą prekę. |
| Authors |
Kairytė, Greta |
| Full Text |
|
| Pages |
88 |
| Keywords [eng] |
Moral identity, intention to donate, intention to purchase cause-related products. Moderators: (i) cause involvement, (ii) guilt. |
| Abstract [eng] |
Impact of Moral Identity on Consumer Choice to Purchase Cause-related Product or to Donate to Charity. |
| Dissertation Institution |
Vilniaus universitetas. |
| Type |
Master thesis |
| Language |
English |
| Publication date |
2021 |
