| Title | Motivation to exercise in a gym in lithuania and china / |
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| Translation of Title | Motyvacija sportuoti sporto salėje Lietuvoje ir Kinijoje. |
| Authors | Luo, Yi |
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| Pages | 98 |
| Keywords [eng] | Motivation Exercise Gym Lithuania China |
| Abstract [eng] | More and more people exercise in a gym in modern life. The author explores motivations to exercise in a gym in Lithuania and China by analyzing the theory of planned behavior, self-determination theory, and Hofstede's cultural dimensions theory. Finally, health consciousness, socialization, pleasure, appearance main factors been found to drive people to exercise. Marketing managers can apply different strategies according to different motivations. |
| Dissertation Institution | Vilniaus universitetas. |
| Type | Master thesis |
| Language | English |
| Publication date | 2021 |