| Abstract [eng] |
The master's thesis analyzes the improvement of the sales process in social networks in relation to the company "Lettuce and radish". An expert survey for "Lettuce and radish" employees was conducted. The survey aimed to find out how the company manages to use social networks in order to increase sales and advertise its products through social media. In order to delve into the situation, a survey for "Lettuce and radish" customers was conducted. From which it was clear how customers evaluate the company's activities in social networks. The aim of the final work was to identify, analyze and evaluate the social network channels that are used for sales process of the company "Lettuce and radish". In addition, understand the tools used by them in order to attract new customers, retain loyal customers, identify significant opportunities for sales improvement. The object of the final work was the influence of two chosen social media channels "Facebook" and "Instagram" on sales proces of "Lettuce and radish" company. Tasks of the final work: 1. Evaluate and define the theoretical aspects of sales processes by comparing them with existing theories of sales strategies. 2. Identify what actions and measures of the selected social networking channels could affect sales. 3. Evaluate the customer segment of the selected company by applying one of the selected strategy processes. In addition, to use social networking actions for evaluating their impact on customers' perception of the company's image on social networks. 4. Identify which social networking actions and tools were most significant in the company's sales process. Expert and customer analysis of social networks has shown that "Lettuce and radish" is a competitive company offering a wide range of products at an attractive price to customers. While this company still has room to improve by expanding its activities and advertising on the most popular social networks - "Facebook" and "Instagram". The master's thesis consists of three parts. The first part deals with related literature sources, mainly scientific articles in order to find out the possibilities of improving the service sales process in social networks in Lithuania. The second part introduces the research company and introduces the concept of the research. In the third part, the intelligence and quantitative research is conducted of the selected company. The analysis of the obtained data is highlighted, indicating the significant factors of the sales process. Conclusions and suggestions are presented at the end of the work. |
