| Abstract [eng] |
The main purpose of the work is to identify the main factors that influence socially responsible consumption. The work consists of three main parts: the analysis of the scientific literature, research methodology and the results of the research. An analysis of the scientific literature has shown that socially responsible consumption can be influenced by many different factors. Basically, responsible consumption can be influenced by such factors as consumer values, moral attitudes, income level, certain demographics, education. Responsible consumption may also depend on the company's image, reputation, quality of goods or services, price, and so on. Unfortunately, the impact of the same factor on responsible consumption may vary. A study of socially responsible consumption by Lithuanian respondents showed that responsible consumption is determined by human emotions and the social environment. Meanwhile, there was a negative relationship between socially responsible consumption and conditions of responsible consumption. Further research suggests assessing the influence of other factors that were not analyzed in this work, such as consumer psychological traits and cherished values. |
