Title Lietuva globalios elektroninės komercijos kontekste /
Translation of Title The influence of global e - commerce development for lithuanian e - commerce market.
Authors Gurskij, Leonid
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Pages 65
Abstract [eng] SUMMARY There are a lot of people who have heard or knows a lot about e-commerce today. Almost everybody knows of buying different goods, advertising of services on internet. The biggest part of e-commerce returns falls to wholesale and much small part falls to retail. This shows that e-commerce is very relevant for wholesale companies at the first place. The example of the success of the biggest computer equipment providing company in Lithuania ‘GNT Lietuva’ shows that e-commerce is very important for wholesale companies. This company oustripped its rivals remarkably when introduced e-commerce system. E-commerce involves all the processes which are orientated into outward and the processes which interact with target audience – consumers, suppliers and business partners. Company is associated with target audience because of selling them goods or services, arranging marketing, taking orders, regulating delivery system, advertising, working with consumers. Those which mentioned above and many others e-business functions are successfully operating in Lithuania in many different fields. The most common companies which widely uses e-business are computer equipment sellers. At the moment all the companies which provide computer equipment can offer e-commerce systems for their clients. Another widely amplified and developing field in Lithuania is e-banking. It expands fast. There is no any difficulties for Lithuanian banks to develop e-banking in the future. E-banking is very relevant to the client needs, that is why they are so popular at the moment and definately will be in the nearest future.
Type Master thesis
Language Lithuanian
Publication date 2009