| Abstract [eng] |
This work Peculiarities of mass communication marketable mark protection in Lithuania is an attempt to analyze juridical basis of the summary. Main consideration is paid to mass communication marketable mark, it‘s protection peculiarities in Lithuania, because very big importance on the development of economics stimulates the improvement of marketable marks protection. Serious consideration is paid to efficiency of the protection of authors rights as the most vulnerable rights. The subject of research is protection of mass communication marketable mark in Lithuania. The aim of the research is to analyze the juridical basis of mass communication marketable mark in Lithuania. The goals of the research are: 1) to analyze aspects of intellectual property concept; 2) to discuss protection of author and conterminous rights; 3) to introduce the characteristic of the marketable mark’s conception; 4) to compare the registration of marketable mark in Lithuania and abroad; 5) to analyze well known marketable mark’s peculiarities; 6) to present to the rights of marketable mark’s owner; 7) to disclose the aspects of plagiarism concept and to analyze the criterion of the marketable mark identity and similarity; 8) to find out how chosen respondents rate two similar mass communication marketable marks through quantitative research. The methods of the research: analytical, comparative, modelling, interview. Importance and topicality of the work. One of the most important marketable mark’s parts is topic, which later on becomes as a symbol, which sometimes loses original meaning and assumes extra nuances. Not only big material contribution but also intellectual efforts are needful while creating marketable mark. Good and well known marketable mark is the way to a success in appropriate market sphere. Although all accept that effectual laws in Lithuania should vouch effective author rights’ protection, practical realization of these rights very often is problematical. So systematic disquisition of this topic will help to survey, how the summary, which opens lots of prospects to the owner of it, is protected. The work is based on sources of Lithuanian authors: THE LAW OF AUTHOR AND CONTERMINOUS RIGHTS OF THE REPUBLIC OF LITHUANIA, THE LAW OF THE MARKETABLE MARK OF THE REPUBLIC OF LITHUANIA, Marketable mark: some aspects of theoretical conception (L. Bivainienė), instruction of marketable mark’s registration in the Republic of Lithuania, THE RECORD OF MADRID PACT ABOUT INTERNATIONAL MARKETABLE MARK REGISTRATION, Protection of marketable mark (V. Viešiūnaitė) and others. To sum it up, the conclusion is: registration of the mark gives exclusive right to use this mark; to prohibit using of the same and the similar mark for others; to bring lawsuits and to demand compensation for contravention of the owner rights. The protection of marketable mark in Lithuania is regulated by the law of marketable mark. Widely known marketable marks are protected without formal administrative registration procedure. The largest and the most influential mass communication concerns in Lithuania are: MG Baltic, Achema Group, Hermis Capital, Rubicon Group, Joint-Sock Company “Lietuvos Rytas”, Editions’ Group of the Republic, Publishing industry of brothers Tomkai, Lithuanian national radio, and others. Accomplished quantitative research proves the statement that intellectual proprietary protection legislatively is effective in Lithuania, but real realization of it is still complicated. |
