| Abstract [eng] |
The Master's thesis was chosen to analyze consumer confidence in e-business and to carry out research, which is used to draw conclusions about consumer confidence in online business and to determine the significance of trust criteria. The first part of the thesis analyzes e-business based on scientific literature and articles, which includes the concept specification, business-to-consumer model, as well as the analysis of trust criteria and the analysis of e-business and consumer trust issues. The second part of the final work defines the research methodology, the chosen method, presents the blocks of questionnaires and the chosen sample. In the third part of the thesis, based on the results of the questionnaire survey, consumer confidence criteria are determined, which determine consumers' choice to use e-business services, conclusions are made and recommendations are given for e-business subjects how to increase consumer confidence in business organized online. A quantitative statistical descriptive method was used to perform the study - analyzing, comparing, and summarizing questionnaire survey results, and using statistical correlation and regression to determine the existence of statistical relationships and dependencies between selected variables. |
