| Abstract [eng] |
In the second half of the twentieth century begun a new phase of human relationship with nature – o global ecological crisis. Waste collection and management is recognized as the most important and difficult in environment. Master's research object – domestic waste sorting in Lithuania. The aim – to analyze Lithuania's Ministry's of Environment communication to promote domestic waste sorting in a context of sustainable development. The tasks: to reveal the importance of waste sorting in the context of sustainable development; to clarify the basic principles of waste management policies, domestic waste management and sorting features in Lithuania and foreign countries; to examine the Lithuania's Ministry's of Environment communications of the public relations, waste sorting promotion iniciatives; to investigate public awareness and education in the environment opportunities and prospects, public participation - the right to environmental information and ensuring its interest in environmental protection and in domestic waste sorting issues; analyze the Lithuania's Ministry's of Environment communications in promotion activities of the domestic waste sorting. Using a descriptive, analytical, historical and literary sources and methods of analysis leads to the conclusion that waste collection and processing is recognized as most recent and most sophisticated sector of environmental protection and is very important in European Union's environmental policy, priority is given to this sector also in Lithuania. Assuming, that in most European Union countries waste is sorted, recycled and re-used for energy, heat and other materials, waste sorting in the context of sustainable development is important as economically as socially. Sorting and recycling reduces waste causing risks, protects natural resources, supports clean and healthy environment, reduces fees for waste management. Taking in mind the reticence of waste sorting in both the private and the business sectors in Lithuania, public awareness and environmental education is one of the key measures, that can be seen as a change in environmental pressures. The largest role in impementing the promotion of waste sorting has Lithuania's Ministry of Environment. Unfortunately, after the waste sorting iniciative analysis and pilot evaluation of communication activities, it became clear that the ongoing communication activities are not implemented systematically and sufficiently unorganized, society does not encourage the sort of waste, there is a lack of specific information and only very few public campaigns. Thus, public education, including environmental education, eco-friendly environment and lifestyle, is one of the priority objectives of sustainable development. To promote waste sorting in Lithuania, the current low waste management level needs to be raised by environmental education and economic impact, approaching attitude development in kindergartens and schools and providing more information through mass media. In order to become this a social problem publicity is necessary. Master's work may be useful for environmental institutions, public relations professionals, for communication and information direction students and teachers and those, interested in environmental problems and communication effectiveness of public institutions. |
