| Title |
Miestas kaip prekės ženklas: Šiaulių miesto atvejis / |
| Translation of Title |
City brand : case of Siauliai. |
| Authors |
Danielius, Sigitas |
| Full Text |
|
| Pages |
64 |
| Keywords [eng] |
City brand ; place brand ; place branding ; city image ; city branding |
| Abstract [eng] |
Master‘s final paper formulates problems associated with literature of city brand. Such as lack of main elements of brand structure and none of suitable tools created for experiments in future. Theoretical aspects of city brand and city branding are revealed according to tasks of the research. Three main strategies for city branding are purified. At the same time tool for measuring image of Siauliai city was constructed. Conclusions and recommendations for city‘s image development are offered. Hypothesis, that city does not pay enough attention to the city‘s image is partly confirmed. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2013 |
