| Abstract [eng] |
In this master's work analyze the quality of service in the bank’s problem. The material of the foreign authors and Lithuanian ones has been analyzed and structured. However, the research, involving service, quality and loyalty of customer is made. Has been analyzed the essence of the service conception, loyalty, and its influencing factor stage. Moreover, the paper theoretically analyzes the quality of the service, and there is maid the analysis of the service quality modals analyses of the loyalty of customers, who it affects, the stage of loyalty and categories of customer loyalty. There was performed the analysis of the banks of the quality of accommodation services and loyalty of customers provided by commercial banks and the forming of the model of customer loyalty. There does not prove a hypothesis formulated by the authors that the quality of accommodation services provided by banks does not satisfy the needs of most clients. |
