| Abstract [eng] |
Gender equality is one of the democracy principals. It should be the same opportunity for man and woman to participate in economical, social, political life. However man and women status is different in our society. Woman is appreciated as a weak gender in many activities despite her skills. Researches showed that woman can be a good leader. She has all necessary qualities. This work aimed at studying woman political communication. The main aim is to create communicative strategy for woman politician which used she could win elections in Lithuania. Politician leader have to be charismatic, professional, honest, active, decided, initiative, powerful. These characteristics link with man in our society. That’s why is difficult to win elections for woman. The quantitative research (interview with experts) maintained that is not purposeful to demonstrate female quality in elections to Parliament. In this way woman could win elections, but she will appreciated only as a woman (gender), not a politician leader. If woman want to work as a professional politician, she have to demonstrate characteristics of leader during elections. It is important to mention, experts agreed what woman politician has to work harder to improve her cleverness. The most known Lithuania politician women Kazimiera Prunskiene during elections to post of the President on 2004 demonstrated both leader and feminine characteristics, our research showed. Experts agreed, for this politician lacked leader characteristics. This is one of the main reasons K. Prunskiene lose elections. The main concepts in this work are gender equality, patriarchal society, stereotype, woman leadership, policy, image, communication. This work can be useful for communications, public relations, gender studies students, politicians. |
