| Abstract [eng] |
Master's thesis examines customers' logistics service in Lithuanian Tourist Information Centres. Tourism information discloses logistical support and the importance of place in a theoretical point of view. It also assesses the Lithuanian Tourism Information Centre’s service logistics, information point, and their customer’s opinion. Master's thesis aims to find out customers' logistics service status of Lithuanian Tourism Information Centres, and to provide for its improvement. For this purpose there was an investigation, which would select two quantitative survey methods and their comparative analysis. One questioner of tourism information centres, on the other - their customers. Polls for tourist customers found out consumer opinions about the Lithuanian Tourism Information Centre’s, services, information and the quality of service (information element). As the user - TIC recipients of information logistics, it can reveal weaknesses and as a result provide an opportunity to improve existing customer logistic support. The survey of Tourism Information Centres, helped to reveal the current situation of the customer service logistics, information point, TIC staff point of view. Flow of information from the starting point (of a certain tourism-related services engaged in the subject) of the tourist information centres and information logistics of Tourism Information Centre’s are the most important reference points in order to get the optimum result - the quality of information available to the final user. Both survey methods comparative analysis helped to reveal the logistic service improvement opportunities in Lithuania TIC. Based on analysis of scientific literature and studies analyses the results of the last part of the findings reveal customer logistics service Tourist Information Centre’s and the importance of the situation. |
