| Abstract [eng] |
Documents were analysed and aspects of strategic management of AB “Lietuvos paštas” (hereinafter referred to as – Lietuvos paštas) were substantiated by empirical as well as quantitative researches, theoretical and legal peculiarities of activities of the company were analysed and systematized at the present Master Thesis with reference to studies of Lithuanian and foreign authors. Differences between strategic management of private and public sector are distinguished, peculiarities of strategic management are discussed, concepts describing services, the essence thereof are introduced, aspects of service functioning at the public sector are reviewed. Analysis of external and internal factors, SWOT analysis have been carried out in order to reveal the tendencies of strategic management of Lietuvos paštas. Upon generalization of research results it turned out that key problems of AB “Lietuvos paštas” are inflexible rates for services to clients, absence of strategic management as a system determine insufficient development of internal processes, lack of management policy in optimizing the public network of post offices. The following recommendations to the administration of AB “Lietuvos paštas” have been substantiated by the research results: to improve the conditions for provision of services by adjusting them to clients’ needs in order to amplify the attractiveness of the provided services; to offer delivery services of goods for clients of electronic trade network in Lithuania and foreign countries in an active manner; to refuse of loss-making services or reduce the provision thereof; it is necessary to improve the management of income collection; to establish business hours of rural post offices taking into account the actual work load; to reduce the network of service provision places by replacing stationary rural post offices by mobile ones. |
