| Title |
Lankomiausių Šiaulių miesto pramogų klubų paslaugų kokybės įvertinimas: klientų nuomonių analizė / |
| Translation of Title |
Customer service evaluation of the most popular recreation clubs in Siauliai. |
| Authors |
Bernotaitė, Laura ; Čerškutė, Rasa |
| Full Text |
|
| Pages |
240 |
| Keywords [eng] |
Services ; Quality of service ; Service quality models ; Relationship marketing ; Recreation clubs. |
| Abstract [eng] |
This master‘s work analyzes the quality of the service in the recreational clubs of Siauliai. The material of the foreign authors and Lithuanian ones has been analyzed and structured. Also, the research, involving service marketing, quality and customer behaviour is made. The essence of the service conception and the oneness of the complex of the service marketing is particularly analyzed. Moreover, the paper theoretically analyzes the quality of the service, and there is the analysis of the service quality modals made. The management of the service quality is also analyzed. The importance of the service is determined. It is revealed that the hypothesis of the research is not confirmed, because most of the questioned customers are satisfied with the quality of the service in the recreational clubs in Siauliai. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2009 |
