| Abstract [eng] |
Constantly growing the number of companies’, increasing compete force the head of enterprises to find ways how to stay in market in such conditions. Constantly improving the quality of given services and change of customers priority strain compete between companies’, more attention is given not only to service price but to other aspects – the costumers become more fastidious. This is one of the main reasons, which stimulate companies’ to create customers relationship management. This is natural companies concern of their survive and competition. In given services fields as in physical products dominate sharp competition that decides customers’ migration from one services provider to another. |
