Title Komunikacijos kampanijos viešojoje erdvėje. Atvejo analizė - ,,Lietuvos“ kino teatro išsaugojimo akcijos /
Translation of Title Communication campaigns in public sphere. a case study – saving actions against movie theatre ,,lietuva‘‘ licvidation.
Authors Driukaitė, Eglė
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Pages 58
Abstract [eng] Key words: public sphere, public discourse, civic society, public interest, J. Habermas, movie theatre “Lietuva”. A student of the Frankfurt School of Social Research – which advanced a Marxist critique of western capitalism and its discontents – Habermas wrote The Structural Transformation of the Public Sphere (1962). Sensing a collapse of the public sphere and therefore a crisis of democratic politics, Jørgen Habermas published The Structural Transformation of the Public Sphere in 1962. In this highly influential work he traced the development of a democratic public sphere in the seventeenth and eighteenth centuries and charted its course to its decline in the twentieth century. In that work and arguably since then as well, Habermas' political intent was to further "the project of Enlightenment" by the reconstruction of a public sphere in which reason might prevail, not the instrumental reason of much modern practice but the critical reason that represents the best of the democratic tradition. Habermas defined the public sphere as a domain of uncoerced conversation oriented toward a pragmatic accord. Conception of public space is related to alternation of state organization and communication forms. Radio, television and internet invoked public discussions in the last century. What is “the public sphere” in Lithuania? Public sphere is often realized as not privatize territory in Lithuania. But this opinion is changing now and the question is what is the perception about public sphere now in Lithuania? How it represent in communication campaigns? What kinds of power it have in a representative democracy? These questions are of central concern in this research work. Problems of public sphere and effective of communication campaigns in it is showing through the one study case, about cinema theatre “Lietuva” liquidation.
Type Master thesis
Language Lithuanian
Publication date 2011