| Abstract [eng] |
The analysis of Lithuanian and foreign authors scientific literature related theoretical and practical aspects of forming competitive strategy are laid in this Master‘s work. In this final work are analyzed the merits and demerits of competitive strategy alternatives. Based on strategy formation methodic suggested by scientists was prepared the formation model of competition strategy for the companies selling construction materials, which includes stages of analyze of interior and exterior environment, alternatives estimation, realization and controlling. According to the prepared model of competitive strategy, empirical research and the market analysis of construction materials was formed the competition strategy of the example of the company selling construction materials. |
