| Title |
Lojalių klientų tyrimas UAB „Lietuva Statoil“ ir AB „Ventus-Nafta“ degalinių tinklų pavyzdžiu / |
| Translation of Title |
Analysis of customers loyalty on the basis of fuel stations of UAB „Lietuva Statoil“ and AB „Ventus-Nafta“. |
| Authors |
Černauskienė, Neringa |
| Full Text |
|
| Pages |
97 |
| Keywords [eng] |
Loyalty ; the typology of loyal clients ; strategies of loyalty |
| Abstract [eng] |
In master‘s work the author analyzes the loyalty of customers, describes the definition of loyalty, systematizes the typology of loyal clients on the basis of foreign authors‘ theoretical and practical research works. The author also evaluates the reasons which influence the customers loyalty and describes educational strategies of loyalty. The author has made the analysis of customers loyalty on the basis of fuel stations of UAB „Lietuva Statoil“ and AB „Ventus-Nafta“. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2007 |
