| Abstract [eng] |
The author‘s Ramune Zvirblyte master's research "Culture and TV. Changes in Forms of Expression“ goal is to consider the Lithuanian television transmitting and currently displaying cultural programmes theoretically, historically and practically; to determine the qualitative and quantitative change of cultural telecasts‘ forms, based on the deep semi-structured interviews with the authors of programmes, directors, producers, and the Department of quantitative statistical analysis. The main tasks are to identify features of cultural telecasts and what place they take in Lithuanian society from the begining of television era in Lithuania until 2006 (this analysis will be based on different historical periods: the Soviet Union period and the period after restoring independence); to determine the cultural telecasts genre distribution in period 2002 – 2006 with reference to quantitative and qualitative aspects; to find out the time, when usually cultural programmes are broadcast; to offer solutions to improve the cultural programmes. Master‘s degree work ,,Culture and TV. Changes in Forms of Expression“ includes research of the cultural telecasts‘ changes during the period 2002-2006. This research was performed using methods of the quantitative statistical analysis and qualitative semi-structured deep interviews. During the research there was also determined the causes of the cultural programmes‘ changes starting the birth of television finishing nowadays. I have arrived at a conclusion that the cultural programmes on television are not popular because of the television programmes producers‘ and television management‘s approach. It was found out that the majority of cultural programmes are transmitted on Saturdays. During the research I have also decided that the popular cultural programmes get better air time than serious programmes. It was discovered that television broadcasts cultural programmes, which mostly consist of popular and serious culture telecasts. Huge influence on cultural rise during Soviet Union period was made because of the television model - the concept of public television - popular at that time. It was identified that on Saturdays at diffrerent time there were shown the most musical programmes and performances in 1957-1987. The Master‘s degree work can be very useful for communication professionals, researchers, students and other members of the society who is interested in culture and television. |
