| Abstract [eng] |
The object of the thesis is cultural periodicals in Lithuania. The aim of the survey completed as part of this thesis was to investigate the current situation of cultural periodicals in Lithuania and their specificity. In order to achieve aforesaid aim, the following goals are set: 1) define and categorize cultural periodicals in Lithuania, analyze the formation and development of cultural periodicals in Lithuania; 2) analyze the specifics of contemporary cultural periodicals in Lithuania; 3) investigate the readers' opinion about cultural periodicals, summarize the results. The thesis defines the term of cultural periodical as a regularly released publication that is uniformly formatted, numerated or dated, appearing in homogenous style and size, discussing the themes of literature, art, cinema, music or theatre, providing information on various cultural events and analyzing them. The categorization of cultural periodicals can be done on many different criteria: type of publication, periodicity, etc. Scholars distinguish two main stages in the development of publishing of cultural periodicals in Lithuania: the formation stage (up to 1911) and the development of specialized cultural periodicals (1911–1990). The periodization of contemporary cultural periodicals is divided into development of independent periodicals (1990–1996) and the formation of periodicals' publishing in the competitive market (1997–2002). From the year 2003 the last stage of periodization began concerning development in the information society. Currently there are about 40 cultural periodicals majority of which financial support and subsidy comes as a tradition, irrespective to readers' opinion. The readers' opinion investigation by the author of this thesis was done by distributing a questionnaire. After summarizing the results of the survey, it can be stated that readers marked the entire list of cultural periodicals, including „Kultūros Barai“, „Metai“, „Kinas“. The survey also showed that there are several periodicals that probably due to their specificity and insufficient spread among wider audience are almost unread: „Vilnius“, „Lietuvos Scena“, „MiGazine“. Most frequently, the periodicals are read on the Internet and in public libraries, therefore edits should pay more attention for improving electronic versions of respective periodicals and advertising in public libraries. |
