| Abstract [eng] |
Tourism is considered as one of the biggest economy branches all over the world. Europe still remains the biggest market of coming and leaving tourists number. Here come and leave over 50% world’s tourists. The tourism sector is not only the profitable one and decisively joins to the Europe’s GDP, but it is also closely connected to other economies and social society aspects. Lithuania’s leaving tourism market’s common tendencies are: leaving tourism sector grows rapidly, every year more and more people choose non- seasonal trips and people are ready to pay more and more money for that. Companies which supply the tourism services, as any other companies, have one aim – to sell their given services and to get profit, that’s why it is very important to organize and to implement marketing’s work properly. The aim of the study is to reveal the influence of advertisement and sales to organizations, which sell an international tourism. The first part of the study analyses the theory of the problem, the international market of the tourism is analysed, also the tendencies of the market, the analysis of the statistical data is given, also the analysis of the situation of the companies, which provide tourism services is given, the main supporting complex elements are analysed, the types of advertisement effectiveness establishment. In the second part of the study the effectiveness research of sale’s stimulation and the influence of advertisement to the potential consumers is done. Also the economical evaluation of advertising methods effectiveness of two the biggest tourism companies in Lithuania “TEZ Tour” and “ Novaturas” is determined. In the third part of the study the recommendations how to increase the effectiveness of the supporting methods in companies which provide tourism services are given. There are 2 tables, 27 figures in the study. 55 references in lithuanian and english are used. |
