| Abstract [eng] |
In master‘s final work the peculiarities of customers behavior in choosing travel organizators in Šiauliai region were analyzed. Work is based on Lithuanian and foreign authors’ literature analysis, EUROSTAT, Lithuanian Statistical Department, etc. data, Šiauliai region customers survey results. In the first part the place of travel organizators in tourism business as well as Šiauliai region is observed. Tourism business infrastructure, main tourism trends in European Union and Lithuanian tourism markets as well as Šiauliai region analyzed. In the second part the theoretical analysis of tourism customer’s behavior is made. Tourism services customer’s behavior definition given, main tourism customers types, their behavior influencing factors distinguished, different behavioral models proposed by Lithuanian and foreign authors analyzed and compared. In the third part the survey of Šiauliai region travel organizators’ services customers was made. Survey helped to observe customers behavior, to distinguish their travel organizators choosing criteria as well as evaluate Šiauliai region travel organizators services quality. Basing on theoretical and empirical research results the conclusions and recommendations are given at the end of work. |
