| Title |
THE PECULIARITIES OF MARKETING TERMS AND THEIR TRANSLATION INTO LITHUANIAN IN THE MARKETING TEXTBOOK BY PH. KOTLER AND G. ARMSTRONG “PRINCIPLES OF MARKETING” (“RINKODAROS PRINCIPAI“) / |
| Translation of Title |
ANGLIŠKŲ RINKODAROS TERMINŲ YPATUMAI IR JŲ VERTIMAS Į LIETUVIŲ KALBĄ PH. KOTLERIO IR G. ARMSTRONGO RINKODAROS VADOVĖLYJE „RINKODAROS PRINCIPAI“ („PRINCIPLES OF MARKETING”). |
| Authors |
Saulis, Antonas |
| Full Text |
|
| Pages |
98 |
| Keywords [eng] |
marketing terms ; peculiarities of marketing terms ; translation of marketing terms |
| Abstract [eng] |
After the literature analysis has been performed, the present research states that terms are related with the scientific discourse, i.e. they are used exclusively by educated people. On the whole, the peculiarities of marketing terms and their translation into Lithuanian are analyzed here. Special attention is paid to the semantics of marketing terms, the issues related with the translation of marketing terms are discussed and the solutions to the issues are suggested in the thesis. |
| Type |
Master thesis |
| Language |
English |
| Publication date |
2008 |
