Abstract [eng] |
The broadening of information technologies makes Lithuanian banks react to external environment and its changes; respectively transform its activity, change its organization structures, create and spread new products and services. Technological innovations in banks are linked with computer and other electronic equipment spread, which strongly changed the presentation and fulfilment ways of bank services. The final master degree paper analyses the development of internet banking in Lithuania and presents requirements for effective broadening. The carried out research tries to confirm or deny the hypotheses: • The number of older persons using the internet banking in Lithuania is increasing; • The sex of the respondents has no influence to the frequency of the usage of internet banking services. Object of the research – citizens of Vilnius, Kaunas, Klaipėda and Panevėžys using internet banking services. The paper consists of these parts: content, summaries (in Lithuanian and English languages), introduction, 3 parts, conclusions and suggestions, the list of literature. Part one presents an analysis of literature sources which examine the peculiarities of internet banking services. Part two analyses the development of internet banking and its situation in Lithuania in 2000-2008 years. Part three analyses the results of the research. |