| Abstract [eng] |
Scientists research, related to image problems, was largely carried out by an external audiences - customers - prospects, while Inner - staff - evaluation perspective is not very often highlights, which implies the relevance and novelty of the study. Object of this study the are image making factors. The purpose – to find company's image-making factors in terms of customers, through internal and external evaluation maintenance perspective. In this work are applied data collection and processing methods: a theoretical analysis of scientific literature, the type of quantitative and qualitative surveys. Were interviewed 204 LLC „Norwex Baltic“ customers, interrogated 8 experts. Master's thesis consists of two chapters, conclusions, recommendations, summary in English, the work references. The master's work could be useful for the LLC „Norwex Baltic“ leadership, managers and consultants, multinational company „Norwex“ for more effective image making policy. |
