| Abstract [eng] |
The aim of this paper is to analyze the reputation of a company and its management; to assess practically the reputation of the most profitable companies in Lithuania and to review such kind of surveys in Lithuania. The aims of the paper: • To discuss the concept of the reputation of a company; • To analyze the importance of the reputation of a company; • To analyze the main methods of the reputation management of a company; • To analyze and assess the reputation of the ten biggest and most profitable companies in Lithuania; • To compare the results of the survey with the results of the surveys carried out in Lithuania. The method of the paper: the analysis of scientific literature using grouping and summarizing methods, the collection of primary data using questionnaires, and the comparative analysis of the results. This paper contains three main sections: the conception of the reputation of a company, the reputation management of a company, and the analysis of the surveys which have been carried out in Lithuania up until now. The first section covers the general conception of the reputation of a company, its explanations by different theorists, and its importance and distinction from an image. The second section explains the key methods of the reputation management of a company and analyzes practical surveys and the rules of international theoretical reputation management. The third section is about the results of the survey about the biggest and most profitable companies in Lithuania and the analysis of the suitability of the methods used in the relevant surveys carried out in Lithuania. |
