| Abstract [eng] |
Strategic management is the main Master‘s “Modelling of management strategy in business of bioethanol industry” thesis. Strategic management is considered not only as theoretical process, including strategic analysis, strategy formulation and strategy implementation stages, but also as practical model, applicable in bioethanol industry. Bioethanol industry is quite new activity field in Lithuanian market, characterized by a little number of competitors and unformed distribution channels of production. For that reason the vast majority of bioethanol production is being exported. But favourable legal enviroment causes good development and expansion tendencies in local market as well. To form a model of strategic management of bioethanol industry, it have been made and defined theoretical and empirical researches. The results caused both an opportunity to select a fast infiltration to local market and export by sales agents strategies and to formulate such operational programmes as finance, marketing, organizational and production. There is also a possibility to evaluate financial opportunities of implementation of strategic management process and to indicate the main competitive advantages in the market. |
