| Title |
Vartotojų elgsenos ypatumai: prabangos prekių kontekstas / |
| Translation of Title |
The peculiarities of the customer behavior: the aspect of the luxury. |
| Authors |
Butkutė, Raimonda |
| Full Text |
|
| Pages |
78 |
| Keywords [eng] |
Customer behavior ; luxury goods ; consumption ; good. |
| Abstract [eng] |
The peculiarities of the luxury goods customer behavior are analysed in this paper. The aim of the research is to describe what factors have the most influence toward the luxury goods customer behavior and what is the particuliarity of the luxury customers behavior. The theoretical analysis of the research problem show three basic models of the luxury goods customer behavior. They had tested by the quantitative and the qualitative analysis. The empirical analysis show the main aspects of the peculiarity of the luxury customers behavior. Two models of the luxury goods customer behavior were ascertained: the model of the “Life style” and the model of the “Reaction”. The first is based on the internal motivation, the next – on the peculiarities of the interaction to social environment. It was defined by the research that the personal needs are the basic factor of the influence toward the luxury goods customer behavior. The other factors are: the singularity of the luxury good and the environment of sale. The hypothesis of the research that the personal needs are the most influencing factors toward the luxury customers behavior was confirmed empirically. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2008 |
