| Abstract [eng] |
In this master‘s work it‘s analysed object of consumers behaviour in respects of other sciences, developed external and internal factors that makes influence to a consumers behaviour, also consumers stages in making decisions, upon to works of lithuanian and foreign authors. In the practical part it‘s identified also estimated factors of consumers behaviour in privat and public sport clubs, that made influence to aconsumers decision choosing them. First author‘s hypothesis, that choosing privat sport club causes reasonable prices, didn‘confirmed. But it confirmed second hypothesis, that choosing public sport club, causes frieds recomendations. After analysis of datas given from research, at the end of work, it was given generalized conclusions and recomendations, that can be useful for a privat either public sport clubs leaders, who are trying to know more about sport clubs consumers behaviour. |
