| Title |
User value creation determinants in the subscription video-on-demand business model: a literature overview / |
| Authors |
Ulbinaitė, Aurelija ; Belevičiūtė, Miglė |
| DOI |
10.3846/bm.2024.1294 |
| eISBN |
9786094763632 |
| Full Text |
|
| Is Part of |
New trends in contemporary economics, business and management : selected proceedings of the 14th international scientific conference “Business and management 2024", May 16–17, 2024, Vilnius, Lithuania.. Vilnius : Vilnius TECH, 2024. p. 292-299.. ISSN 2029-4441. eISSN 2029-929X. eISBN 9786094763632 |
| Keywords [eng] |
streaming ; video-on-demand ; subscription business model ; user value determinants |
| Abstract [eng] |
The paper aims at documenting determinants that create user value in the subscription video-on-demand (SVOD) business model. It is a relevant topic to study due to increasing popularity of subscription business models and SVOD services; this was especially evident during COVID-19 pandemic. The authors performed an explorative scientific literature overview of this topic. The results show the eight main determinants that generate user value in the SVOD business model are the following: convenience and accessibility, genre and content diversity, content acquisition and creation, personalization and customization, quality and reliability, pricing and value proposition, branding and marketing, and technological advancements. |
| Published |
Vilnius : Vilnius TECH, 2024 |
| Type |
Conference paper |
| Language |
English |
| Publication date |
2024 |
| CC license |
|
