| Abstract [eng] |
The thesis is based on the identification of relationship between network and synergy. Research is made to reveal how network effects, network externality, two-way network, etc., leading synergy. By using economic theory some models are built in order to show interdependency between network and synergy. One seeks to identify the dependence of synergy scale on the network characteristics, such as topology, consumer preference against network, product bundling, etc. The Lithuanian telecommunication sector is chosen as the object of the empirical research. One tries to determine the network law, which describes how value of the network depends on the number of users. The nature of the law corresponds to the synergy in case of networks’ merger. The study is based on the fixed and mobile communication markets. In the first case, it is tried to determine whether the liberalization of the market could lead to the profit increase that is positive synergy effect. In the second case, it is argued that the profit decline on the cost of subsidizing cellphones is offsetted by an increase in profit of call sales (positive synergy). |
