| Title |
Influence of hospitality services on cultural product consumption / |
| Authors |
Plančiūnienė, Eglė ; Jurėnienė, Virginija |
| DOI |
10.19080/GJTLH.2024.02.555585 |
| Full Text |
|
| Is Part of |
Global journal of tourism, leisure and hospitality management.. Irvine, CA : Juniper Publishers INC.. 2024, vol. 2, iss. 2, art. no. 555585, p. [1-10].. ISSN 2996-3907 |
| Keywords [eng] |
hospitality ; services ; cultural product ; consumption ; influence |
| Abstract [eng] |
Today’s post-modern society’s way of life and its diverse needs dictate topical management topics: for the consumer, a member of this society - a consumer with a consumeristic, but at the same time conscious and sustainable attitude - it is important to satisfy both his physiological and spiritual needs. People do not use hospitality services merely to satisfy their physiological needs (food, rest) and organoleptic sensations. It is also a cultural expression through socialization, the practice of traditions and a certain symbolism. The need for culture and its various forms of expression has always been, and continues to be, an indisputably important part of the human condition. This is where the influence of hospitality (accommodation and catering) services on the consumption of cultural products comes in. Today, in our usual environment, there is a large supply of the hospitality sector and, consequently, a variety of cultural products, but the question is raised: whether the hospitality sector encourages the consumption of cultural products? Quantitative research (consumer questionnaire) enabled to identify and determine the influence of hospitality services on cultural product consumption. The empirical study has shown that consumers’ choices are influenced by the intangible but very important aspects of hospitality in the service provision process, and that these aspects have an impact on the consumption of cultural products: it has highlighted the direct influence of the second paradigm of hospitality services (i.e. when hospitality services are oriented towards the consumer’s perspective, his/her experience) on the consumption of cultural products. |
| Published |
Irvine, CA : Juniper Publishers INC |
| Type |
Journal article |
| Language |
English |
| Publication date |
2024 |
| CC license |
|
