| Abstract [eng] |
64 pages, 17 charts, 11 pictures, 77 references The main goal of the master's thesis is to determine the connections between preparation for the future, employees, processes, customers/market and financial indicators, after analysing the scientific literature and performing analysis of the data obtained during the empirical research. The work consists of three main parts: the first part of the project presents the analysis of scientific literature, the second part introduces the hypotheses and the conceptual research model, the selection of respondents and the characteristics of the sample. Finally, the third part of the work analyses the research data, and presents its results along with conclusions and proposals. The following research methods were used in the work: analysis of the scientific literature, and questionnaire survey. IBM SPSS Statistics version 29.0.2.0 with PROCESS v. 4.2 by Hayes plugin (4 and 6 analysis models) was used to process the research results. Tables and figures reflecting the data of the empirical research were created using Microsoft Office Excel and PowerPoint programs. After analysing the literature on the topic of performance evaluation models and the causal relationships of the indicators used in them, the author found that the changed values and expectations of external and internal customers altered the performance measurement dimensions and indicators. Financial indicators occupy a smaller part of performance measurements and give way to more future-oriented performance measurement systems, and groups of indicators such as future readiness, employees, processes, customers/market. Therefore, the studies found in the author's scientific literature confirm that the indicators are causally connected. During the empirical research step, the author studied the influence of organizational performance indicators (preparation for the future, employees, processes, customers/market and financial) on each other, the directions and strengths of relationships. The main goal of the questionnaire was to find out how changes in one area of activity influence other areas of activity. 128 questionnaire responses were received from heads of organizations or departments in Lithuania. The data of the empirical study were processed with the statistical program SPSS package. To confirm the reliability of the data, the Cronbach Alpha coefficient (four constructs ˃ 0.8 and one ˃ 0.7) was calculated, revealing that four constructs exceeded the 0,8 mark, while one construct had a value above 0,7. Likewise to check normality - he analysed the values of the asymmetry and kurtosis coefficients (obtained values -0,794 and 0,797), respectively and the coefficient of determination R2 (acceptable when R2 ˃ 0,2). To verify the statistical significance, - the regression coefficient p (hypotheses are confirmed if p < 0.05) and the t-statistic of the regression analysis (t ˃ 1.96) were calculated for the significance of the effect of an individual element. Overall, the conducted research revealed that in Lithuanian business organizations, preparation for the future has the greatest direct positive influence (effect) on processes, financial indicators and employees, while processes have the greatest direct impact on customers/market. Moreover, the results indicate, that future-proofing does not have an indirect effect on financial indicators, acting through the mediators of employees, processes and customers/market. In the conclusions and recommendations, the author summarizes the main results of the literature analysis and the conducted research. In the author's opinion, the results of the study could help managers of organizations in making decisions which areas of activity, due to the extremely significant impact on other performance indicators, should be considered priority and where to direct resources, and which areas of activity are less important due to the smaller impact. |
