| Keywords [eng] |
Animal welfare, frame, source domains, Republican and Democratic-leaning media outlets, gyvūnų gerovė, konstravimas, šaltinio domenas, respublikonų ir demokratų pažiūrų žiniasklaidos priemonės |
| Abstract [eng] |
This master thesis analyzes the metaphorical framing of animal welfare in Democrat and Republican-leaning media outlets. The animal welfare is a controversial issue largely covered in media discourse. The views on the matter by various political groups differ, therefore, their discourse differs too. This study aims to analyse how US Democrat and Republican media frames animal welfare through metaphors. In order to achieve the aim the corpus was constructed which consists of two sub-corpus of opinion articles from Democrat and Republican-leaning media outlets. The analysis of the collected articles was conducted within the framework of Critical Discourse Studies (CDS) combining Critical Metaphor Analysis (Charteris-Black, 2014), frame analysis (Linström & Marais, 2012). CMA procedure was employed: metaphor identification, metaphor interpretation and metaphor explanation, however only the metaphorical expressions related to animal welfare were taken into consideration. This paper focuses on the source domains, which were later categorized into frames. The analysis revealed that Democratic-leaning media outlets use the source domains of OBJECT, MOVEMENT, CONTAINER, DIRECTION, CONFLICT, PERSON, VISIBILITY, FLUID, NATURAL PHENOMENON, FORCE and other and Republican-leaning media outlets use OBJECT, MOVEMENT, CONTAINER, CONFLICT, DIRECTION, VISIBILITY, HEALTH, PERSON, BUILDING, LANGUAGE, HIDING and other. 4 frames were evident, namely, economics, morality, powerlessness and conflict, which revealed that there are some significant differences between the two political parties regarding the framing of animal welfare, animal rights activists and animal abusers but on some issues they are in agreement. |
