| Title |
Vartotojų elgsena renkantis specializuotą maitinimo įmonę Šiaulių mieste / |
| Translation of Title |
Consumer behavior when they have to choose a food providing company in Siauliai city. |
| Authors |
Andrulytė, Jolita |
| Full Text |
|
| Pages |
91 |
| Keywords [eng] |
Consumer ; consumers' behavior ; service ; feeding ; food providing company |
| Abstract [eng] |
This master's thesis examines consumer behavior when they have to choose a food providing company in Siauliai city. The final work is divided into three major parts: two theoretical and one analytical. Theoretical analysis of consumer behavior and services provided by food providing companies is described in the first two parts of the analysis. In the analytical part of the work there is an empirical study of consumer behavior when they choose a food providing company in the city of Siauliai. It is found that consumers evaluate food providing companies in Siauliai based on different specific criteria. These criteria are analyzed. Their advantages and disadvantages are evaluated. Finally, factors that influence and determine consumers’ decision for which food providing company to choose are identified. There are conclusions and recommendations provided in this work based on the results of empirical research. The volume of this work is 70 pages. It contains 12 tables and 33 figures. The work has references to 66 literature sources. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2011 |
