| Abstract [eng] |
Different persuasion theories are distinguished and analysed by many authors in literature. There are referred to the E. St. Elm Lewis, J. Cacioppo, R. Petty, R. H. Colley persuasion theories AIDA, the eleboration likelihood model of persuasion (ELM) and DAGMAR in the work. Thousands of authors sift these persuasion theories and differentiate the persuasion principles which determine a person's effective persuasion and her/his viewpoint's change. In the paper, I try to present the theories' essential persuasion principles that can help to influence the client and persuade her/him to buy the offered service. |
