| Abstract [eng] |
Company’s has to use marketing plan, to avoid environmental influences of sensitive market situation, what are making problems and restrictions. Using marketing plan, company has possibility to adjust to the fast changeability environment situation, to accommodate actions of sales and marketing mix. Marketing plan prepared with right technology, can be easy adjustable to dynamic environment and could be comfortable at preparing, analyzing and control process. The object of study is preparation of marketing plan of JSC “Druskininkų Rasa“ The objective of study is to analyze theoretical decisions of marketing plan preparation technology and to use them for marketing plan preparation of JSC “Druskininkų Rasa“ The tasks for objective realization are as follows: • To describe point of marketing planning and relate with marketing plan • To make theoretical analysis of marketing plan process and planning methodology To except sections of marketing plan and assess for chosen company • According to innovations at preparing process, to prepare marketing plan for JSC „Druskininkų Rasa“. At the time of the critical test of preparing marketing plan process, was created marketing plan preparing system. According that with new technology system was prepared marketing plan for JSC ”Druskininkų Rasa”, which will guarantee clear and systematical plan preparing, analyzing, controlling and plan introduction process. Master’s graduate study consists of three main parts. In the first part is made the analysis of theoretical aspects of marketing plan preparation technology. In the second part, using various literature sources for the marketing plan preparing technology is created special forms. In the third part the marketing plan of JSC “Druskininkų Rasa“is prepared using special created forms. |
