| Abstract [eng] |
This graduation paper researches the formation of sport organization image. The aim of this graduation paper is to justify theoretical and to in prove experiantial decisions of the formation of sport organization image with „LLAF“ (Lithuanian athletics federation) example. To achieve this graduation paper aim was formulated these objectives: • To analyze and summarize sport organization work peculiarity. • To identify factros which has influence for formation of sport organization image. • To make an analysis of the formation of sport organization image models. • To formulate theorical model of the formation of sport organization image. • Using summarized methodological attitudes to make an empyrical research of the formation of sport organization „LLAF“ image. • Test theorical model of the formation of sport organization image with „LLAF“ example. Object of the graduation paper is the formation of sport organization image. In order to achieve the aim of graduation paper and formulated objectives, the following methodology was selected: analyzes of scientific literature and virtual database. By made analyzes created quantitative and qualitative research methods: structured interview, questioning. Graduation paper structure: Part 1 are analyzed and summarized sport organization work peculiarity, identifyed factors which has influence for sport organization image formation and made analyzes of theorical models of the formation of sport organization image. In part 2 using summarized rezults of theorical studies formulated model of the formation of sport organization image. In part 3 are made empyrical research of existing sport organization „LLAF“ image and certified theorical model of the formation of sport organization with „LLAF“ example. Work size is 70p., in wich are presented 3 charts and 25 pictures. |
