| Abstract [eng] |
The theme relevance and necessity of its decision. While companies are competing in product and services markets and strive for more effective results of their activities, along with customer and consumer loyalty, organizational loyalty plays an increasingly important role. Scientists of the Western world have evaluated financial loss of organizational loyalty deficiency, which is also a concern of Lithuanian companies. This work focuses not on the losses of organization related to organizational disloyalty but rather to the aspects determining employee attachment to the organization. The research is devoted to the disclosure of aspects impacting employee attachment to the company. The object of search work - factors of organizational loyalty. The goals of the work: 1. Disclose employee loyalty conception. 2. Distinguish the main factors of employee loyalty. 3. Compose empirical loyalty research model. 4. Perform empirical evaluation of employee loyalty model and evaluate loyalty factors. The main results of the research. Analysis of the loyalty conception by various authors highligted three major factors determining organizational loyalty – corporate culture, role of the leader and motivation. Looking at the impact of corporate culture through the influence of company traditions on the communal climate, it was discovered that company traditions are of no importance to informal employee relations and at the same time, neither to employee attachment to organization. The role of the leader was explored through dualistic management style impact on loyalty, taking into account match of positional and personal powers of the manager. It was found that only managers who‘s personal powers tend to be recognized by employees make a positive influence to employee loyalty. Employees name justice, tolerance and ability to accept criticism as the most appreciated personal features of a manager. Evaluating salary range as a motivational factor, it was established that salary growth influence is becoming more important proportionally to loyalty decline, though it is impossible to reach high employee loyalty level neglecting this aspect. The structure and largeness of work. The search work consists of introduction, three parts and conclusions. The main working materials described on 74 pages, including 7 charts and 27 pictures. The list of literature consists of 47 sources. |
