| Abstract [eng] |
Practical and theoretical knowledge gained during studies period are used to write this work, which is called “Competitive Strategies of Real-Estate Companies’ ”. The purpose of work is to find out what competitive strategies are used by the real estate companies’. The first part of the work presents theoretical aspects of competitive strategies, including corporate competitive strategies, also other competitive strategies of companies’ such as competitive strategies of companies‘ by the part of market they take. In the second part of the work there is represented results of previous research, where variuos authors analyse competition and competitive strategies in real estate market. The third section shows the way, how the research was organised, presents methods of research and also there you can find practical information (findings of research) about the competition and competitive strategies, that are used of real estate companies operating in the market of Kaunas. The last section represents conclusions of the work, which shows that diferentiation strategy is the most dominating competitive strategy in the market of real estate in Kaunas. The size of the work is 60 leaves, there are represented 3 tables and 16 pictures. Key words: Real-Estate, competitive strategies. |
