| Abstract [eng] |
Consumer service quality improvement in services is a very relevant thing for each of the modern market company. Any firm seeking a profit, and part of the service market is forced to go to their micro and macro environments, analysis of marketing, which is one of the most important elements of people, or otherwise - by consumers. As many service firms are small, they are not the resources needed to improve the quality of customer service resulting in a loss of potential customers, who then very sharply reflected in the financing of its achievements. Our investigation gives relevance and the fact that as marketing activities, including market research and concept, Lithuania is young enough, and therefore not fully analyzed, and is limited to the practical use of the service companies. |
