Title Elektroninės bankininkystės paslaugų taikymas individualiems vartotojams /
Translation of Title Internet banking adaptation to personal users.
Authors Čimieliūtė, Vaida
Full Text Download
Pages 74
Abstract [eng] Since 1995 banks offer their clients direct access to bank accounts through internet from everywhere in the world. In Lithuania number of internet banking users is growing every year. During 9 months of year 2006, number of users has increased 24 %. More and more traditional banking features are implemented into internet banking and that makes internet banking complex. While the number of users keeps increasing, we have to face more problems too. In 2003 SEB Bankas carried out a research that indicated that one third of people do not use internet banking because they are not ignorant of this service. Beginners usually do not know how to perform basic features while advanced users are not familiar with the entire internet banking opportunities. The goal of this paper is to create an internet banking manual’s model that combines the principles of technical writing and will be adopted for separated user segments. Dual experimental research has been carried out to evaluate the created model.
Type Master thesis
Language Lithuanian
Publication date 2014