| Abstract [eng] |
Lithuania e-business is still gaining momentum, so it is important to study the Lithuanian consumer behavior characteristics of an online environment. It is important to know what the reasons for promoting Internet use, what fears hit e-consumers, what influences consumers buying process. The work item: e-consumer behavior factors. The aim: to identify key theoretical factors that determine consumer e-procurement process, a factor in determining the user's e-procurement process model. Job tasks: 1. To analyze the concept of consumer behavior; 2nd Carry out a review of consumer behavior patterns; 3rd Clarify the determinants of consumer behavior; 4th Study of e-procurement process; 5th Perform e-consumers' purchasing behavior in the on the investigation. Formulated assumptions: 1. E-consumer process model has major differences with traditional consumer behavior decision process. 2nd E-consumer behavior leads to psychological factors: 2.1 In relation to data security; 2.2 Because of the economic / financial fraud; 2.3 The visual presentation. 3rd E-priority users in Lithuania has a shopping groups. 4th Lithuanian e-consumers trust the activities of foreign companies. In the first part an overview of consumer behaviour and the concept of value, consumer behaviour models, the factors influencing consumer behaviour, consumer purchase decision making process. The second part analyzed the factors influencing e-procurement process, the consumer decision-making, designed by e-factors which influence the consumer buying process model. This study formed part of the purpose, and the challenges raised by the study hypothesis, named method: questionnaire and interview, estimated in a survey. It contains 72 pages, including 8 tables and 39 pictures. |
