| Abstract [eng] |
Concepts of city marketing and leisure tourism, strategical and tactical decisions of city marketing, city marketing planning, different types of leisure tourism organizations arranged by category, marketing place on purpose to satisfy the needs of tourist, were analyzed in theoretical part. These domains are not enough analyzed in theoretical and practical dimension in Lithuania. Scholastic articles are presented by initiative of foreign authors, not Lithuanian. The thesis should be helpful for local governance.The aim. To formulate the model of city marketing, orientated to leisure tourism by theoretical aspects of city marketing and leisure tourism.The methods of research. Quantitative and qualitative methods. Qualitative method – content analysis, quantitative – questionnaire of tourists. |
