| Abstract [eng] |
Internal communication – it’s a communication between workers in company. It could be used to convey commandments, new information or just conversation between colleague. Internal communication in our days is one of most importance keys for successful company development. Internal communication merits close attention as employees may be the most important audience for a company's organizational communication and corporate branding efforts. Effective corporate branding requires all company employees to adopt and behave according to a company's set of core values. Internal communication especially takes place during crisis. Human capital resiliency can be defined as an organization’s ability to respond and adapt rapidly to threats posed to its workforce. Organizations that build resiliency into their human capital are more likely to protect their most valuable resources and maintain continuous operations in the event of a crisis. Forward-thinking companies are already considering the impact of both short-term interruptions and long-term issues on normal business activities and identifying appropriate actions to sustain vital business processes in the event of a crisis. Every organization should have and regularly maintain a crisis management plan. The crisis management team, defined in the plan, is usually composed of a core management team and a rotating team depending on the expertise needed to address the crisis. The crisis management team should periodically test the crisis management plan against a variety of scenarios to understand the human capital implications. Internal communication of international company is often complicated because of physical distance and cultural differences. So international company should pay enhanced attention to internal communication. In this study author analyses international company SBA. Interviews with company leaders and company’s internal communication strategy analyse shows, that communication between different subdivisions face some problems. Physical distance and cultural differences difficult communication face to face and forbids communication on intranet and electronic magazine. So this study shows, that international company face some problems of internal communication. Especially it’s take place during crisis. So internal company should pay enlarged attention to internal communication during crisis. |
